Saturday, 23 March 2013

H&M Announcement

It was like all my Birthdays, Christmases, Summer Holidays had all come at once! (Dramatic much!) No, really! I literally shrieked when I woke up and was scrolling through facebook on my phone with one eye open (that's kinda become the first thing I do when I wake up. Bad! I know) and saw H&M had made this announcement late on Thursday night:
This is the reason why I had been following H&M on Facebook in the first place. I had a feeling if they were ever coming here they would send out feelers on The Book (and Twitter). 
Why am I so excited? Because H&M is the ultimate culmination of Fashion+sans fortune. They have the trendiest clothes at very very very affordable prices. And no this doesn't mean that they are "cheap quality" - I have a cute work top that I bought from H&M in Dubai around 4 years ago - still going strong. Not even one button has fallen or even threatened to fall. And this is just one of 5 things I bought on that trip - all of which are still intact.
And they always seem to have what I want that no one else has, so their buyers and designers seem to be very on the ball, in fact ahead of the ball. What you see at H&M, you see at other High Street stores 2 seasons later. And they have the strength of numbers and a world class supply chain system (really their supply chain was what we wrote our essays about when I was at Uni) which helps them keep prices low. For example, that dress in the photo above is US$19.95 from their "Conscious Colletcion" which is all about sustainable fashion. Where on the Australian High Street would you find a dress like that at that price - let alone sustainably produced!
So, to sum it up - I am a fan.
Here's a taste of what H&M is like, if you didn't already know...
H&M's Summer Brand Ambassador
Also from the Conscious Collection
H&M for Men
H&M for Kids - Conscious Collection

*prices in US$. Photos courtesy H&M Facebook and hm.com

 Now I can't wait to find out where the first store will be and when in 2014! My money is on Melbourne CBD. Fingers & toes crossed!



10 comments:

  1. OH exciting.. Wonder where it'll be (guessing Melb?).. It'll be interesting to see what their Australian prices will be!!

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    1. I'm guessing Melb, too. The Myer Emporium building most likely. And my theory on prices is - how high can it be! A 20$ dress may be $35! That's still better than most other High Street stores.

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  2. Replies
    1. I am literally jumping with joy! :D

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  3. I think I'm now PROPERLY following you ! :)

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    1. Thanks! :) I love PROPER followers! ;)

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  4. I do love H&M! I bought a few things from there when I was in America - the most notable being a $6 black mini skirt which has been worn to death but hasn't lost its shape and its just so simple and I love it! hehe. Cant wait for them to come here. Just hope its not all marked up like overseas shops usually are.

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    1. I know! Fingers crossed stuff will be priced the same as US!

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  5. How exciting! I also love H&M! I still have some H&M pieces in my wardrobe even though they are getting old. I think my fav H&M was in Spain! USA was good too along with Dubai. Here's hoping Australia is on Par :)

    I wonder WHEN in 2014 - ALSO hoping its like in Jan. haha.

    -KK

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    1. For selfish reasons, I'm hoping it's NOT Jan as I have big plans for Jan and I'm going to be overseas most of Jan. :p I will desperately need something to look forward to after that though! ;) But it might be Jan.

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