This is the reason why I had been following H&M on Facebook in the first place. I had a feeling if they were ever coming here they would send out feelers on The Book (and Twitter).
Why am I so excited? Because H&M is the ultimate culmination of Fashion+sans fortune. They have the trendiest clothes at very very very affordable prices. And no this doesn't mean that they are "cheap quality" - I have a cute work top that I bought from H&M in Dubai around 4 years ago - still going strong. Not even one button has fallen or even threatened to fall. And this is just one of 5 things I bought on that trip - all of which are still intact.
And they always seem to have what I want that no one else has, so their buyers and designers seem to be very on the ball, in fact ahead of the ball. What you see at H&M, you see at other High Street stores 2 seasons later. And they have the strength of numbers and a world class supply chain system (really their supply chain was what we wrote our essays about when I was at Uni) which helps them keep prices low. For example, that dress in the photo above is US$19.95 from their "Conscious Colletcion" which is all about sustainable fashion. Where on the Australian High Street would you find a dress like that at that price - let alone sustainably produced!
So, to sum it up - I am a fan.
Here's a taste of what H&M is like, if you didn't already know...
|H&M's Summer Brand Ambassador|
|Also from the Conscious Collection|
|H&M for Men|
|H&M for Kids - Conscious Collection|
*prices in US$. Photos courtesy H&M Facebook and hm.com
Now I can't wait to find out where the first store will be and when in 2014! My money is on Melbourne CBD. Fingers & toes crossed!